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Since 1979
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A Heritage of Taste,
Our History
From 1979 to the Heart of Australia
THIEN LONG is a name that carries many memories for our Vietnamese-Cantonese refugee family since 1979. It is also a familiar name to the Asian community in the state of Victoria, Melbourne, where Thien Long Noodles became known and loved from the early 1990s.
With over 40 years of professional experience in manufacturing and trading Asian noodle products for the Australian market, we take pride in our deep roots and long-standing commitment to quality.
Today, the Thien Long brand proudly returns with a renewed passion. We are very excited to introduce our rice noodle products made from Fresh Rice Grains, crafted through decades of experience on the real taste of Asian cuisine.
Mission & Values
Simply Fresh, Simply Good
We understand the expectations of both retail markets and direct consumers. That’s why Thien Long Rice Noodles always deliver top quality, while maintaining the authentic taste that defines our brand.
Our Mission
To craft high-quality, authentic rice noodle products using pure ingredients and traditional recipes, while embracing innovation to deliver fresh, healthy, and accessible food for every household.
Our Core Slogan
“SIMPLY FRESH – SIMPLY GOOD”
Combining our traditional craftsmanship with modern technology, we create products that deliver soft yet chewy texture, smooth consistency, and the natural aroma of pure rice.
100% Gluten-Free
Inclusive Eating Without Compromise
Thien Long is committed to providing high quality and authentic rice noodles that are GLUTEN-FREE. Our commitment ensures that our noodles can be enjoyed by the wider community, especially those who have specific dietary requirements.
This allows anyone to recreate and enjoy authentic Asian dishes such as Phở, Bánh Cuốn, or Chow Hor Fun without worry.
Australia’s growing demand for gluten-free products reflects a shift towards healthier and more inclusive eating habits. Thien Long is proud to support this movement by offering products that meet these expectations without compromising on flavor or quality.